Political stance as brand loyalty? While reading this article on Al Franken and the new liberal talk radio network, I came across this interesting quote:

"...others at the network are less comfortable embracing the L word [uh, liberal]. 'I think it's a brand that needs some revival, because it's been demonized,' [Mark]Walsh, [CEO of Air America] said. 'But it's very expensive to revive a brand, and it takes a long time.'"

Ahh, the mall of political opinion, where the battle between Democrat and Republican ultimately comes down to a question of brand strength. I need to reread Naomi Wolf.